August 2008

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How To Shield Your Sales Team From The “Rough ‘n Tumble” Of Live Transfer Leads With A Call Screener

Anyone who has used voice broadcasting (automated telemarketing) for their company’s lead generation system knows that the responses one gets from a live response broadcast can be a bit “rough and tumble”. In other words, many respondents simply ask to be removed from the call list, and some can get a bit irate. [...]

Design, Propose, and Describe Potential Business Models for Stakeholder Evaluation and Improvement

In designing new business models from successful tests, respect is the most valuable currency you can use with stakeholders. Providing respect begins with asking for and listening to reactions to what you are thinking about doing . . . before you make a decision.
In many cases, respect will also mean making major changes in [...]

Why Outsourcing Your Teleprospecting Is A Smart Choice

If you are weighting the benefits of outsourcing your teleprospecting for sales leads against setting up your own teleprospecting program in house, you are trying to decide which will be most cost effective way to go for the leads you need to increase your sales.
So we are going to look at both sides of the [...]

Business Environment Threatens Cold Calling Effectiveness

But four specific steps can turn disastrous campaigns into successes. Despite frustrations, B2B cold calling is alive and well and continues to fill companies’ sales pipelines. Professionals at the highest levels of their careers employ this prospecting activity to augment sales made through warm referrals and introductions.
For many salespeople, telephone canvassing has posed challenges that [...]

Using Interviews To Shape Six Sigma Deployment

Interviewing major influencers of the Six Sigma initiative is a technique that initiates the involvement and consideration of everyone.
The CEO or top management generally proposes the need for a Six Sigma initiative. Conducting interviews of these people is equally necessary, as is the need to interview other key influencers.
These interviews are needed to understand [...]