You are browsing the archive for August 2008.
Anyone who has used voice broadcasting (automated telemarketing) for their company’s lead generation system knows that the responses one gets from a live response broadcast can be a bit “rough and tumble”. In other words, many respondents simply ask to be removed from the call list, and some can get a bit irate. [...]
In designing new business models from successful tests, respect is the most valuable currency you can use with stakeholders. Providing respect begins with asking for and listening to reactions to what you are thinking about doing . . . before you make a decision.
In many cases, respect will also mean making major changes in [...]
If you are weighting the benefits of outsourcing your teleprospecting for sales leads against setting up your own teleprospecting program in house, you are trying to decide which will be most cost effective way to go for the leads you need to increase your sales.
So we are going to look at both sides of the [...]