October 2008

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Choose the Right Initial Audience and Craft an Appealing Message for It

A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the right person’s brow.

–Charles Browder

When I started the 400 Year Project (to demonstrate and encourage ways of accomplishing 20 times more with the [...]

Don’t Make the Mistakes I Did in Web Site Planning and Development

The new electronic interdependence recreates the world
in the image of a global village.

–Marshall McLuhan

When I started the 400 Year Project in 1995, I sensed that electronic communications about the project’s goals would be important. But I was clueless about what to do.

The youngest people at Mitchell and Company assured me that we had to have [...]

Symbols of Improvement Help Focus Attention

The best-laid plans o’ mice an’ men gang aft a-gley.

–Robert Burns

Let me share with you how I came to realize the importance of symbolizing goals and programs. It all started when I launched the 400 Year Project (to make improvements 20 times faster than ever before) in September 1995. I held an initial meeting to [...]