October 2008

You are browsing the archive for October 2008.

Choose the Right Initial Audience and Craft an Appealing Message for It

A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a joke or worried to death by a frown on the right person’s brow.
–Charles Browder
When I started the 400 Year Project (to demonstrate and encourage ways of accomplishing 20 times more with the [...]

Don’t Make the Mistakes I Did in Web Site Planning and Development

The new electronic interdependence recreates the world
in the image of a global village.
–Marshall McLuhan
When I started the 400 Year Project in 1995, I sensed that electronic communications about the project’s goals would be important. But I was clueless about what to do.
The youngest people at Mitchell and Company assured me that we had to have [...]

Symbols of Improvement Help Focus Attention

The best-laid plans o’ mice an’ men gang aft a-gley.
–Robert Burns
Let me share with you how I came to realize the importance of symbolizing goals and programs. It all started when I launched the 400 Year Project (to make improvements 20 times faster than ever before) in September 1995. I held an initial meeting to [...]

Maximizing Your Business With Inside Sales Outsourcing

It’s no secret that outsourcing is a great way to maximize the costs of time and energy for any savvy business owner or manager. More and more companies are taking advantage of the many benefits, in a variety of business fields.
Inside sales outsourcing is often one of the best solutions for businesses when concerned with [...]

Easy Benefits From Telesales Outsourcing

If you are a business owner or manager and telesales is part of your company, then you should be aware of the many benefits of telesales outsourcing to help bolster your business and maximize its profits and prosperity.
Because telesales are not reliant on a physical location or direct face to face contact with the clients, [...]