By admin on August 23, 2010
Depending on the size and nature of a public offering, it may be necessary to hire a separate investor relations firm. In many instances, both direct and initial public offerings can benefit from the services of professional investor relations assistance.
For a company going public with an initial public offering, [...]
Posted in General Information | Tagged an, direct, firm, going, initial, investor, of, offering, or, public, relations, role, the, via
By admin on December 8, 2009
“In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can literally double your media exposure.”
Friedman continues, “So what is positioning? Presenting yourself to the media in a way that immediately [...]
Posted in General Information | Tagged do, from, is, know, missing, plan, public, relations, what, you, your
By admin on December 8, 2009
As an author, you may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people all over the nation!
Getting the attention of consumers though, can be really tough. As there are over [...]
Posted in General Information | Tagged attention, get, how, local, media, public, relations, to, use
By admin on December 8, 2009
In the corporate world, marketing’s function is to generate sales leads and build awareness of the company’s product or service. Many of these professionals are unaware of the power that PR can bring to their marketing efforts.
Instead, it is quite common for businesses to go down the costly road of advertising to get their company, [...]
Posted in General Information | Tagged business, for, get, looking, public, relations, some, to, your
By admin on December 2, 2009
Talk radio interviews have drastically changed!
In the ‘golden days,’ the hosts of major-market talk radio shows used to bring guests into the studio for long chats. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’
Sadly, those days are gone. Unless an author is a truly [...]
Posted in General Information | Tagged a, be, big, can, interviews, mistake, on, overlooking, public, radio, relations, smaller, stations, why