By admin on December 16, 2011
When most people think of PPC, what comes to mind is usually basic information that’s not particularly
interesting or beneficial. But there’s a lot more to PPC than just the basics. Keep on reading to find valuable tips to increase the effectiveness of your campaign.
Use Overture’s Inventory tool as a starting point for your pay per [...]
Posted in General Information | Tagged Advertising, get, how, ppc, results, to, with
By admin on December 8, 2011
Your website must be treated as a sales letter, not a brochure. That’s because brochures don’t sell. Let me repeat: brochures don’t sell.
Brochures just inform theirs viewers of a product or service. But they won’t help you make even a sale (unless that is really what you want but hey, I have yet to [...]
Posted in General Information | Tagged copy, gets, results, sales, that, writing
By admin on October 1, 2011
Are you ready to learn how to finally turn your New Years resolutions you made over six months ago into New Years results?
The key word here is new, because you want to create new results. You must analyze the last six months that has passed in the year 2006, which means do not think re-run. [...]
Posted in General Information | Tagged finally, how, into, new, resolutions, results, revealed, to, turn, Years
By admin on August 28, 2011
I bet your inbox is filled with success stories. I get about four hundred emails daily. And every message tells me how much money the owner of the program has earned. But the facts are that for every real success story there are nine stories contradictory to theirs. A lot of people have unsuccessfully launched [...]
Posted in General Information | Tagged Advertising, better, delivers, free, paid, results, than, traffic, why
By admin on June 3, 2011
The moment I decided to specialize as a direct response copywriter (which means you get a response directly from the marketing materials, there’s no middle person involved, like a sales rep) I knew there would be one thing that would determine if I would be eating steak or eating mac and cheese.
And what’s the one [...]
Posted in General Information | Tagged 5, from, get, marketing, materials, more, results, tips, to, your